More Resorts. More Diversity. More Convenience. More Fun. Park Place Entertainment Corporation announced on Jan. 7 that it was integrating all casino player loyalty clubs into one new umbrella program, Park Place Connection.
The new program begins on January 8, 2002, with cashback bonuses at five Las Vegas destination resorts: Caesars Palace, Ballis, Flamingo, Paris and the Las Vegas Hilton.
"Park Place Connection gives customers another reason to experience every resort and have personal access to the incredible benefits and incentives that only come from a wide variety of large resort companies. For us, the bigger one is definitely better for our customers," says Park Place's chief operating officer, Wallace R. Barr.
Often compared to frequent flyer programs, casino player clubs offer rewards for patrons' sponsorship, with points in proportion to their accruals. Based on points earned while playing slot machines, members can receive cash rebates in addition to casino prizes.
Each resort determines the coin-in required to earn points. Slot machine and table game players can also receive free hotel, dining and showroom benefits, special rates, discounts, and event invitations at individual Las Vegas resorts, depending on the play. 슬롯사이트 순위
Customers will sign up for the Park Place Casino they want and receive a Park Place connection card. Customers can earn cashback bonuses based on the total number of Park Place Las Vegas casinos played at any of the five resorts.
The new Park Place Connections program combines the popular Caesars Emperor Club, Bali MVP Club, Flamingo Players Club, Hilton Barrens Club, and Club Paris programs. Customers who enjoy playing at multiple resorts no longer need to register at five casinos, juggle five cards, or run around for cash back.
The Jan. 8 launch marks the first phase of Park Place Connection's launch. In late 2002, Park Place will add inter-resort complement to its existing resort-specific player club rewards. In 2002, it will also receive regulatory approval to expand the Park Place Connection program to resorts in other U.S. resort cities. The program is designed to complement the market's existing slot player clubs so that customers can continue to enjoy their favorite cashback features and player promotions.
Park Place Entertainment owns, manages, or owns 28 gaming properties worldwide operated under the Ballys, Caesars, Flamingo, Grand Casino and Hilton brands, totaling approximately 2 million square feet of gaming space, more than 28,000 hotel rooms, and approximately 60,000 employees.
